Chinas electric tool manufacturing is supported mainly by export. Formed in 1960s, it experienced the fast-growing period in 1970s and 1980s. Then after 1990s it sped up its development toward the international market with an export volume more than 85% that of domestic total electric tools. Ever since Chinas entry into WTO, great changes have taken place in the market environment and it is no doubt that Chinas electric tool industry will confront with a more complex situation with more challenges.
So far, Chinas electric tools have been exported to over one hundred countries and regions. In the past, these foreign trades mainly covered the countries and areas in the Middle East with small export volume and single product item. While today, Chinas electric tools successfully enter into European and American markets and share a good popularity there. In addition, a distribution network with certain scale has been formed. Electric tools enjoy a steady market share at home, attributing to the stimulation of the west development and urban construction. To further expand market shares, enlarging exportation is of great importance to the survival of Chinas electric tools. At present, most operators pay their attention to both domestic and overseas markets. They attach great importance to product quality. On one hand they explore new market and on the other, they consolidate old business relationship. By this means, most of the operators make a good profit.
In the fierce market competition, quality is what counts most. Thus manufacturers invest a great amount in cultivating high-tech products and renovating conventional products. So, more and more electric tool enterprises began to focus on technological innovation to improve the quality of their product lineup. By launching new products, they have more advantages in consolidating and exploring the market than their rivals.
