A number of factors will contribute to the growth, including the Beijing 2008 Olympic Games, the G-8 Hokkaido Toyako Summit, and increased concerns about the environment.
In 2007, online advertising spending, which includes production costs, rose 24% to ¥600 billion ($5.1 billion).
Not all media spending is growing, however. In 2007, spending in traditional media, TV, radio, newspapers and magazines declined 2.6% to ¥3,569.9 billion ($30.3 billion).
This trend is expected to continue through 2008. Dentsu predicts that ad spending on the traditional four media will decline an addional 0.8%, but that overall ad spending will rise, largely due to strong gains in Internet and promotional advertising.
