A survey conducted in March by JR Tokai Express Research cited by What Japan Thinks found that auction sites are a frequent destination for Japanese Internet users.

Of the 330 respondents, 45% said they currently used auction sites.

Of those active auction-users, Yahoo! appeared to have a dominant share of the market. More than nine out of 10 of active auction users said they had used Yahoo! Auctions, 30% said they used sites such as Rakuten Fleamarket, Super Auction or Auction, 8.7% used Bidders and only 1.3% had used eBay.

More than one-half of auction site visitors were both buying and selling goods, while 45% used auction sites only to buy.