Products are exported mainly to the US and the EU, with each market absorbing about one-third of shipments. Companies cater mostly to OEM clients, including Target, Kmart and Wal-Mart in the US and Carrefour in Spain.
However, rising production costs are now forcing many makers to close down. Others have no choice but to implement significant price increases or innovate in product development to sustain operations.
For example, new products for the promotional market are smaller, lighter and may even be foldable. For the upscale market, designs are reinforced with EVA to improve shock resistance and replace polyester with the more durable nylon for the panels and the lining.
The following are some of the key trends we see in China's luggage industry:
- The stronger value of the yuan against the US dollar, and higher material and labor costs are forcing makers to raise export prices. Even with keen competition, suppliers will adjust quotes upward by as much as 15 percent in the months ahead.
- Rising costs are also leading many companies to close down or move their production facilities to other low-cost manufacturing countries. About 15 percent of Hong Kong and Taiwan-invested enterprises have already stopped operations in mainland China, and more are expected to follow suit in the coming months.
- To survive, companies are focusing either on the promotional or upscale market. For the former, suppliers are releasing one-compartment designs that are often frameless to reduce weight. Midrange and high-end models, on the other hand, have EVA reinforcements to enhance shock resistance. Some of them come with laptop sleeves as well.
China luggage makers produce softside, hardside and hybrid models. These are also the scope of this report.
While most suppliers offer a range of luggage across all categories, some specialize in one or two lines. More than 60 percent of the companies in this report specialize in one or two types of luggage, and the rest offer all product categories for export. Suppliers focusing on only one type of luggage usually offer softside models.