On the consumption front, the continuously falling prices of consumer electronics together with increasing disposable income is giving reasons to consumers to spend more on electronics products. These factors indicate a bright future for the consumer electronics industry in China.
Key Findings
- In terms of sales volume, TV will post the highest sales followed by washing machines in the home appliances segment during the forecasted period. (2007-2011).
- In the sound and images segment, Portable Media Player (PMP) and Digital Video Camera sales will increase with the highest CAGR values of 39.43% and 15.21% respectively during 2007-2011.
- Mobile Phones and Personal Computers are among the consumer electronics with low penetration rates, indicating ample room for growth in sales in the medium-term.
- Retailer credit will play a critical role in extending consumer electronics to the lower socio-economic segment, thereby increasing sales from this segment. Although price will continue to be a key driver, financing options such as installment plans will drive penetration into these segments.
- It is expected that per head disposable income in China will increase during 2007-2011 at a CAGR of 12.28%, thus spurring growth in the consumer electronics market.