Fast Food and Consumer Catering Markets in China
added: 2007-10-25
Consumer catering has come along way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fastfood marketing methods. Yet China’s consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe. require the ability to dodge through heavy urban traffic. The massive changes that China has been seen over the past few years have also forced changes on the whole industry.
