Generally speaking, broadband penetration in the APAC region is still relatively low compared to the rest of the world. Fong believes that, "Demand is largely determined by CPE and infrastructure costs. Consumers are also looking out for sufficiently rich multimedia content to justify their subscriptions. But the irony is that carriers are also waiting to ride on economies of scale in order to offer more attractive and affordable packages."
Fiber installation is a major investment that requires a very strong business case and definite objectives to be justifiable. According to Fong, "Uses of the Internet are multiplying at a rapid pace, including many bandwidth-hungry services. There are compelling trends leading us to believe that IPTV and related content applications will drive demand for FTTH."