Dual-core becomes notebook computer's main configuration; hardware develops towards wide screen, large capacity and HD. As for operating systems, although the share of pre-stalling VISTA has significantly improved, judging from actual usage, VISTA is still under the influence of Windows XP; products' selling points continuously widen, which transfer from performance and price advantage to individualized application; and usage comfort degree has become the key index of products' design. In 2008Q2, manufacturers implement a series of actions in new products' release, configuration upgrade, sales promotion and advertising campaigns, which drive the market's development.
Notebook Computers Taking Household Market
As for notebook computers, demand continues to mount as the major industry trend reviews that notebook is increasing absorbing the desktop PC market, as household users continues to increase, which is reflected by a 47.6% market share. Competition in household market is more intense than that in the industrial markets and brand concentration decreases. With retail channels' development, DELL's share in household market increases; after adjusting products and prices, Samsung has improved its position in household market.
Share of Industrial Market Reduces
Because of constrictive macroeconomic policy, downslide in the financing market and the 5.12 earthquake, industrial users have channelled efforts and resources to business development and disaster relief. Government procurement continues to reduce, which results in the depression of the whole notebook computer market and IT market in the last ten days of May. Besides, with the approach of Olympic Games, the equipment purchases which are relative with Olympic Games, industrial purchases reduce. But medical informatization, traffic and logistics fields have favorable development.
