Himfr.com's analysis suggests that, first, in the current market climates, it is easier to integrate brands. In fact, starting in 2005, China's clothing industry processing volume and export volume did not increase; the industry entered a stage of competition. In 2007, the national clothing and textile industry saw 70% of profits come from the domestic market, with domestic sales becoming the main battlefield of China's clothing industry. Also in 2007, One-third of China's apparel industry saw profits, meaning two-thirds saw losses: profits were enjoyed by the large enterprises.
The depression period is also clothing brand integration, it reduces the amount of the purchase, but at the same time, consumers purchase have turn to high concentration of brands, for clothing brands this is a golden age to strengthen brand building.
Second, the clothing industry should look to upgrade products to catch up with their rivals. Clothing is the essence of fashion. Clothing transformations begin from the styles, with the 1980s bell-bottoms being truly representative of this idea. Bell-bottoms were highly controversial to being with, but were eventually accepted by people to become mainstream. The clothing styles have now become more diversified, the model replacement is more frequent, and this change is facing the subsection market. As a result, the updated model also determines the speed clothing brands become out of date.
For example, each year ZARA has more than 12,000 clothing lines, which are selected out of 40,000 designs. In 2008, ZARA, for the first time over its old rivals GAP, got the fashion laurel. This shows that in order to enhance the product, to seize the market, there is much room. F or domestic clothing enterprises should put greater efforts in this aspect.
Third, companies should look to cleverly capture the consumer's "hearts". Neiman Marcus is one of the most popular high-end clothing chains in United States. Neiman Marcus' view is that the difference between the success and failure is the sale: If you sell something over the customer's purchasing power, then you do a bad sale. And if you do not have to sell him or his commensurate product, then you also do a bad sale.
There are no products can not sell out, but we do not have to recommend suitable products to customers to fail to capture customers. In addition to knowing about the products and the ability to match garments with the right buyer, professional sales consultants should further study different consumer shopping psychologies. This knowledge is most important because it plays a vital role for buyer's purchase decisions.
The depression period is a golden opportunity for brands to catch up with competitors, in modern society, competition core is the speed of action, if you hesitate, you will lose the opportunity.
