The number of mobile phone subscribers added each month in India has more than tripled over the past year. India has passed Japan in total subscribers and is about to break through the 100 million subscriber barrier.

This has been accomplished by rethinking handsets, network infrastructure, ARPU, and enhanced services and content. This study is based on in-depth interviews with executives at operators, application developers, manufacturers, and other players. Essential reading for anyone who wants to participate in India's market or learn lessons applicable to other developing countries.

Additional conclusions found in India’s Wireless Market: Model for the Next Phase of Global Wireless Expansion:

1. Wireless market growth in India hinges on increasing tele-density above its current 1.7% level in the rural areas that represent 70% of the population. There is a realistic opportunity to add 100 million wireless subscribers over the next 2-3 years.

2. There are also significant opportunities for digital applications such as Push-To-Talk (PTT). The key to success is tying digital applications into local interests such as the Indian film industry, cricket craze, and local festivals.

3. India’s wireless market is a test bed for alternative infrastructure, handsets, billing systems, business models and marketing strategies that will likely prove applicable to other developing countries.

4. India’s telecom market is also a minefield. Vendors must not only understand the market, regulations, and competition: they must learn the nuances of India’s business practices and wireless value chain.