www.IndiaStockMarket.com (ISM), a global investor website for investing in India, presents an exclusive look at India's water industry in this week's "Investing In India" with Dr. Uday Lal Pai, a well known financial writer based in India. The focus of this week's column takes a close look at the depleting water resources and the break down of water infrastructure that is restricting the region's ability to provide usable and drinkable water to its residents. In addition, perspective from water technology company Hendrx Corp (OTCBB: HDRX), evaluates current challenges and technological solutions to India's water crisis.

Dr. Uday Lal Pai explains, "India has 16 percent of the world's population, 2.5 percent of the land mass and 4 percent of the world's water resources. These limited water resources are depleting rapidly while the demands on them are increasing. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. Estimates reveal that by 2020, India's demand for water will exceed all sources of supply. In just 50 years a water-rich nation has been reduced to a water-insecure one. There is clearly an urgent need for action."

India is heavily dependent on ground water resources, which has led to extraction levels creating water shortages. These resources have also reached unhealthy contamination levels as a result of the pollution associated with the region's economic development and dependence on fossil fuels. As result, there is an increasing demand for water technology that can help improve the supply, distribution and quality of India's water.

Conventional technology to clean up water with filters and/or membranes, are solutions that are difficult to apply in developing countries due to the variability in feed water quality and the potential for failure due to maintenance issues.

According to Mark Lambert, a water expert and independent consultant to Hendrx Corp (OTCBB: HDRX), "Water production may vary significantly, depending on many unknown factors that may change very rapidly. Maintenance of filtration systems also varies greatly, depending on the water that is being cleaned. Atmospheric Water Generation (AWG) changes all that. In countries such as India where the temperature and the humidity are ideal just about anywhere, AWG's make a lot of sense. There is no need to deal with the challenge of assessing the polluted water in order to provide the right filtration. AWG's create water out of thin air; the only thing that needs to be addressed is to maintain the purity of the created water. AWG's have a lot of potential, especially in India, and may in time cure the water crisis completely."

Overall, India's water needs have established considerable market opportunities for water industry participants in a position to offer viable solutions. As Dr. Uday describes, "India is one of the biggest and most attractive water markets in the world."

To Read Dr. Uday Lal Pai's Column in Full Click Here: http://www.indiastockmarket.com/IiI/News/080706.asp