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Internet Games Players In China
added: 2008-02-19

In the first half of 2007, China's Internet market was very flat. Except that the netizen penetration rate topped the 10% mark at the beginning of the year which stimulated the whole market, there were not many exciting spots.

In the second half of the year, the Internet market changed its plain-sailing scene in the first half of the year and was in upheavals: Firstly, the successful listing in the United States of the online game company Perfect World opened a new round of listing tide for Chinese Internet enterprises. The original online game firm Kingsoft was listed in the HKEx. In the golden month of November, http://www.ztgame.com , the overthrower of old online game rules landed in the NYSE, which was the first Chinese online game stock. Almost at the same time, NetDragon made its debut at the Hong Kong Growth Enterprise Market. The biggest highlight was the listing in the NYSE of Alibaba, the No.1 firm in China's B2B market 5 days later. Its $20 billion plus market value created a legend for science and technology stocks in China, bringing the grand capital fest to its peak.

Other Internet enterprises which had already been on the capital stage did not stop there, In November, Baidu announced, in a high profile, its entry into the C2C E-business market, causing shocks and guesses in the market. Considering the cooperation between Google and Sina, Netease's introduction of Yodao search engine after consolidating in the online game market and Tencent's Paipai E-business strategies, listed Chinese Internet enterprises have seen their main business positioning going through the whole process from portal to IM, search, online games and then to E-business. However, after drawing a clear main business line, their gradually integrated business forms have become more uncertain and less inscrutable.

CCID Consulting's research shows that the number of Internet users in China is expected to top 180 million. Driven by a continuously growing demand, the Internet services market will also maintain a high growth of 40-50%, reaching a size of almost 60 million Yuan, The main services market including online games and search engine will grow by some 70% year-on-year. Meanwhile, major breakthroughs have been made in the development of the E-business market. There is a deepening integration between B2B and traditional industries. B2C and C2C business models have also been innovated.

There has been a big increase in the number of E-business users and trading volume. The total transaction value in China's overall E-business market in 2007 is expected to hit 1.7 trillion Yuan. In this market with over 180 million Internet users, the user demand is growing and becomes integrated. On the other hand, the rapidly growing Internet user numbers and the incremental demand and users greatly support the fast growth of the Internet market and allow Internet enterprises in China to fully enjoy the successes and joys brought about by market growth. While Chinese enterprises enjoy the grand capital feast, capital also enjoys a great meal of China's Internet market and continues to push forward Chinese enterprises to gather pace to continuously pursue every possible market opportunity.


Source: PR Newswire

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