In the first half of 2007, 6.65 million sets of Chinese brand displays were sold in China. Out of these, the CRT display sales volume stood at 1.498 million sets, down 39.4% year-on-year, while the LCD display sales volume reached 5.152 million sets, up 112.7%. In the LCD market, sales for the 19" display and >19" display segments grew fast, up 495.9% and 1204.0%, respectively.

Continuous price drops are the main driving force behind market growth. The price gap between 17", 19" and >19" wide-screen products narrowed further. Wide-screen products have become a "shining" star. The "combined force" of the pull by firms and the pursuit by users is the key for its thriving sales.

Big screen, wide-screen, innovative design, environmentally-friendly and energy-saving are expected to become the main development trends of LCD display products in the future.

In the global and Chinese market, thanks to the guidance by firms and growing user demand, big screen LCD displays which integrate advanced wide viewing angle, contrast, color and response time technologies have become one of the hotspots in the market. With changes in the supply and demand of LCD panels, the logic trend will be that big-size LCD panel technology will improve while cost will drop. Sales will fall year by year.



With the rapidly rising demand for entertainment, industrial and office applications, and particularly with the gradual penetration of HD TV and film programs and the improvement of PC performance, the user demand for 16:9 (16:10) wide-screen LCDs also continues to rise. Wide-screen LCDs have become an emerging trend. Meanwhile, compared with the currently mainstream 4:3 LCD displays, wide-screen LCDs possess more advantages in terms of multimedia presentation, and daily and business applications. In addition, wide-screen LCD panels will not greatly increase costs and are thus expected to become one of the mainstream LCD displays.

Since their inspection, LCDs have gradually entered a rather stable and mature period at the hardware and technical level, including such technical indicators of viewing angle, response time and contrast. A new pattern starts to emerge in terms of functional design and innovations - personalized design is used to fully improve the practicality, comfort and ease of use of products.

Health and environmental protection have become the topics of the greatest concern worldwide. For display products, the advantages of being environmentally friendly and energy saving are precisely one of the important reasons why LCD displays have replaced CRT displays. Despite this, LCD display products are still making progress and breakthroughs in health and environmentally friendly technologies.

As LCD displays gradually penetrate and enter a mature stage, energy- saving, environmentally friendly innovative design and other "soft" technologies will become the new trend of product development.