Sony will cut its absolute CO2 emissions seven per cent by 2010, compared to 2000 emissions of 2,183,765 tons.
Sony intends to increase energy efficiency in all its production facilities, switching fuel from oil to renewable energy sources and to natural gas (the latter has fewer CO2 emissions per unit energy produced compared to oil or coal). Sony will also replace some strong greenhouse gases used in specific production systems with more climate-friendly options.
"Sony strives to achieve the commitment agreed under the Climate Savers Programme through a group-wide effort," says Naofumi Hara, Corporate Executive, SVP of the Sony Corporation. "Our company continues to collaborate with various stakeholders in order to prevent global warming."
Taking its commitment a decisive step further, Sony also committed to increasing the energy efficiency of its appliances. A target to reduce CO2 emissions from its products has been agreed between the two partners. Consumer outreach strategies will also be developed.
"Sony is the first Japanese company in consumer electronics to take corporate responsibility this far," said Jennifer Morgan, Director of WWF International's Climate Change Programme. "It intends to make the best effort, in terms of energy efficiency, for the benefit of its clients, its own business and for the future of the planet."
Importantly, Sony officially supports the view that the world must stay below the danger threshold of 2 C warming of global average temperature above pre-industrial times.
WWF says that it is still possible to remain below that mark if governments and businesses take action. The WWF Climate Savers Programme is a way for progressive and cutting-edge companies to develop new strategies and products ahead of their competition.
