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The Japanese Pharmaceutical Market is the Second Largest In the World
added: 2006-12-22

The Japanese pharmaceutical market is the second largest in the world, after the USA, accounting for over 10% of the total world market. In 2005, it was valued at around US$66.2 billion (¥7,068 billion) at consumer prices. This is equal to US$517 per capita, one of the highest per capita spending levels in the world.

Despite this, the Japanese pharma industry has been weakened by many years of government cost control and weak economic operating conditions in Japan. The industry relies heavily on the depressed domestic market – and has only latterly come to the realisation that exports may offer a lifeline - meaning Japanese companies have failed to compete successfully with their US and European counterparts. So much so that not one domestic producer features in the top 10 global pharmaceutical manufacturers.

A rapidly ageing population which has burdened the healthcare system both in terms of funding and facilities and is of great concern for the Japanese government.

The fact that more drugs are prescribed in Japan than anywhere else in the world, although the 'overprescribing' by doctors for financial gain has been tackled by the authorities with the introduction of the 'Bungyo' system in a bid to stamp this practice out.

An awkward regulatory system, a slow approval process and cultural differences which have often put off some overseas investors, although recent legislation has attempted to address many access difficulties.

The government which continually putting pressure on the industry to limit excessive growth in medical expenditure, with the next set of biennial price cuts due in 2006. These measures are met with continuing animosity by the majority of Japanese companies.

All change – but is it too late?

After years of indifferent performances and an ageing product pipeline the Japanese industry is on the move. Recovery is painful. The mergers of Yamanouchi/Fujisawa, Daiichi/Sankyo and Dainippon/Sumitomo are indicative of a corporate restructuring many commentators feel has some way to run but which has fundamentally changed the Japanese industry. Many see the future for the Japanese companies will be based on innovative R&D and in export markets, notably China. However, the global market is increasingly competitive for funds and market share – how well the revitalised Japanese companies might fair in these harsh trading conditions is a concern to industry planners and investors alike.


Source: Business Wire

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