The residential air conditioning market in Southeast Asia and Australia is witnessing robust growth rates, thanks primarily to the rise in gross domestic product (GDP) per capita and steady economic escalation.

The boom in urbanization coupled with the increasing purchasing power of consumers has encouraged homeowners to opt for air conditioners over economic alternatives such as air coolers and fans. Climatic conditions also intensify demand, with high temperatures and humidity levels in the area making air conditioners essential.

"Urbanization, growing incomes and improving standards of living is fueling market growth for residential air conditioners in Southeast Asia and Australia," observes Frost & Sullivan's Research Analyst Swathy Rajasekaran.

Manufacturers of residential air conditioners are offering innovative, value added and customer friendly options to stay ahead in the competition. "As a result, consumers are offered air conditioners, which, in addition to being energy-efficient devices, double as odor reducers and air purifiers. Apart from this, manufacturers are offering competitive package deals such as increasing the warranty period from one year to five years" says Rajasekaran.