Top Gaining Site Categories for June 2008
The health - information category ranked as the top-gaining site category in June, as visitors sought ways to combat the summer heat, allergies and other seasonal health topics. The number of visitors to the category jumped 18 percent to 5.6 million visitors.
To ease the effect of rising gasoline prices, many people in Japan sought summer leisure activities close to home and within their budgets, prompting a 16-percent gain in the retail - movies category to 6.3 million visitors. The career services and development category also witnessed a 16-percent increase, to nearly 12 million visitors, as young people turned to the Internet seeking summer employment.
Top Gaining Properties for June 2008
Adobe Sites led the top-gaining properties ranking for June with a 22-percent increase to 6.8 million visitors, driven by the release of the Acrobat 9 upgrade. The anticipated launch of the Apple iPhone 3G in July prompted gains to several properties, including technology news sites, ITMedia.co.jp (up 20 percent to 4 million visitors) and CNET Networks (up 9 percent to nearly 3 million visitors). SoftBank.jp, the official mobile phone carrier of the iPhone, jumped 15 percent to 2.7 million visitors.
Top 10 Properties for June 2008
Yahoo! Sites maintained its strong #1 position in the Japanese market with more than 46 million visitors in June, an increase of 2 percent from May. Google Sites captured the #2 spot with nearly 36 million visitors, followed by Rakuten Inc. with 30.8 million visitors.
